A Letter From Our Founder: Why Flow State Exists

Dear friends, partners, and future customers,
I started Flow State with a simple belief: walls should work harder and immerse patrons and staff into a productive mindset known as Flow State
I was drawn to Vertical Printing after helping a friend open a new dispensary, I kept running into the same friction—great ideas trapped behind slow timelines, vendor juggling, and graphics that were hard to keep current. Vinyl felt transactional and dated. Hand-painted murals were beautiful but slow and hard to replicate. What owners really needed was clarity, speed, and precision—art that improves the experience and the bottom line.
Flow State exists to deliver exactly that.
What we do
We print high-definition art and messaging directly onto your walls—on site, with minimal disruption. No seams, no peeling edges, no weeks of waiting. When you’re ready for a new look, you don’t tear anything down—you repaint and print again. It’s design that keeps up with your business.
How we think
We believe art = profit. The right visual at the right moment changes behavior: a guest orders the special, a patient feels calmer, a student finds their way, a team rallies around a mission. We call it visual spatial intelligence—aligning what people see with what you need them to feel and do.
Who we serve
Restaurants and breweries that swap menus seasonally. Clinics that need cleanable, calming spaces. Schools and gyms that want identity and pride. Developers and offices that must tell a story fast. Designers and contractors who need a reliable, repeatable finish that looks premium without the premium hassle. All the businesses in the Hudson Valley and New York at large, going big!
How we work
We don’t sell machines—we deliver outcomes. Every project is a consultative partnership: a quick wall check, a locked scope, and a print window that fits your schedule. Want to plan refreshes for the year? We’ll bundle them so your next campaign is one call away. Multi-site? We’ll route and print in sequence to keep doors open and costs predictable.
Our promise
- Clear: Straight answers, scoped pricing, and art that ties to goals.
- Fast: On-site printing that compresses timelines.
- Precise: Crisp, durable imagery with no seams and less maintenance.
- Measured: We aim for outcomes—dwell time, bookings, conversions, pride of place.
To the entrepreneurs hustling between service and payroll, to the school admin stretching a budget, to the clinic director balancing experience and compliance: I built Flow State for you. You shouldn’t have to choose between creativity and commerce. You can have both—delivered with professionalism, innovation, confidence, and craft.
If you’ve got a wall, we’ve got a way to make it work harder.
Let’s build something you’ll be proud of—and that pays for itself.
With gratitude and momentum,

Brian Mallan
Founder & CEO, Flow State
CLEAR. FAST. PRECISE. PRINTED RIGHT ON THE WALL.
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Transform your vision now
One wall or many—we’ll help you plan, design, and print with ease.
