Client

The Copper Lantern Hotel, a 92-room boutique property with a lobby bar, two meeting rooms, and mixed historic-modern interiors.

The Challenge

Public spaces felt disconnected: white corridors, generic vinyl decals near elevators, and menu boards that never matched the brand. Staff fielded frequent “where is…” questions during peak check-in and events. Any update required printing, shipping, and installers, which the team avoided during high-occupancy weeks. The hotel needed a fast, low-disruption way to:

• Strengthen the brand story in lobby and bar
• Clarify guest flow from entry to elevators, rooms, and event spaces
• Promote rotating F&B offers without reordering signage
• Reduce maintenance from peeling seams and scuffed vinyl

Objectives

• Create a memorable sense of place in the lobby and bar
• Improve guest wayfinding with clear, durable graphics
• Enable quick F&B promotions the team could refresh on a schedule
• Complete work during operating hours with minimal disruption

Solution (What We Printed)

Lobby Feature Wall (165 sq ft): A large tonal brand pattern with a subtle copper gradient and compass motif that nods to the hotel name.
Wayfinding Corridors (260 sq ft): Direct-to-wall typography and icons guiding guests from lobby to elevators and meeting rooms.
Bar Promo Zone (95 sq ft): Rotatable wall print behind the back bar highlighting seasonal cocktails and local partners.
Meeting Room Entries (2 × 40 sq ft): Minimal line-art illustrations and room names for a more premium arrival.

Why direct-to-wall: One continuous image without seams, wipe-clean finish, reliable color on textured surfaces, and a repaint path for quick seasonal changes.

Process & Timeline

• Day 1–3: Artwork lock with scaled mockups on site photos
• Day 4: Surface prep and laser alignment marks
• Day 5 AM: Lobby feature wall print (about 2 hours including setup)
• Day 5 PM: Corridor wayfinding (about 3 hours)
• Day 6 AM: Bar promo zone and meeting room entries (about 2 hours)

No closures required. We scheduled around check-in windows and bar prep.

Technical Specs

• Printer: Industrial UV wall printer (CMYK, UV cured)
• Resolution: 720 dpi effective viewing distance in public areas
• Surfaces: Eggshell acrylic over skim-coated drywall; spot prime where vinyl had been removed
• Inks: Low-odor, abrasion-resistant UV
• Finish: Optional matte clear coat at the bar splash zone

Results

• Guest Flow: Front desk reported fewer directional questions during the first month, particularly around meeting rooms.
• Bar Revenue: Seasonal wall feature supported a new cocktail program launch. The team attributed stronger attach rates during peak evenings to clearer, on-brand promotion at the point of decision.
• Brand Perception: Tour feedback from planners noted “cohesive, designed feel” in public corridors.
• Maintenance: No seam lifts or edge touch-ups. Nightly wipe-downs matched normal wall care.
• Refresh Path: Marketing now rotates the bar feature each quarter. The process is simple: repaint and reprint.

Budget Snapshot (for planning)

• Design prep and proofs: fixed fee
• Printing: priced per sq ft with multi-area efficiency
• Optional matte clear coat at the bar
• No recurring removal charges. Future refresh = repaint and reprint.